Capturing Student Engagement from the Hook: Think TikTok, Not Textbook
- Jennifer Allain
- May 9
- 3 min read

If you’ve been in a classroom recently, you know exactly what I mean when I say: Gone are the days when students learned just to move forward. Now? It's learning because they have to. Period. Full stop. Exhausting for them. Exhausting for us. Yet here we are -- still learning, still adapting, still wrangling our monkeys because, like it or not, this is our circus.
And in this circus? The opening act matters.
The first three seconds -- yes, THREE -- can make or break your lesson. Sound familiar? It should. TikTok, YouTube Shorts, Instagram Reels... they’ve trained our students to make split-second decisions about whether something is worth their attention.If you can’t catch ‘em fast, you lose ‘em fast.
So if you’re still leading off with “Today we’re going to learn about…” in your softest “please stay awake” voice -- it’s time for a glow-up.
Let’s break student engagement down:Here’s how to get their attention in 3 seconds or less AND keep it -- plus real classroom examples because nobody’s got time for theory with no follow-through.
1. Start with Curiosity or Shock
If you can spark a “Wait, what??” moment right out of the gate, you’re golden.
Examples:
Math: “What if I told you the Pythagorean theorem could actually help you survive a zombie apocalypse?” (Cue wide eyes and immediate questions.)
ELA: “Today, you’re going to argue against something you actually believe in. Let’s see who’s a better liar.” (Debate day just got interesting.)
Science: “You’ve swallowed approximately 5 pounds of mucus in your lifetime. And that's before breakfast.”
Humor + gross facts = engagement goldmine.
2. Use Movement Immediately to Boost Student Engagement
Before their brains can clock out, get their bodies moving. Even small movement boosts attention.
Examples:
Quick “stand if you agree, sit if you disagree” warm-up based on today’s topic.
Scatter task cards around the room and have students grab one at random. (“Your mission? Solve this mystery!”)
Speed dating but make it academic: Two-minute rotations to answer silly or serious topic-related questions.
Because:A moving body is a thinking body. And sometimes, it’s just that simple.
3. Create a Mini-Problem to Solve
Humans are wired to finish what they start. That includes your students -- if you dangle a problem just out of reach.
Examples:
History: Show a dramatic image from the era you’re about to study. No context. Challenge them: “Tell me what’s happening here.” (Then reveal during the lesson.)
Reading: Read the first line of a story and stop. Ask: “What do you predict happens next?” -- then make them read to find out.
STEM: Set up a mini-challenge at the front of the room: "You have 60 seconds. Build the tallest tower you can with just these straws."
The catch?They have to keep learning to find out if they were right, or to win.
4. Ditch the Monologue
Save the lectures for your Netflix stand-up special. (And if you don’t have one yet -- no judgment, but I’d absolutely watch it.)
Every few minutes, shift the energy:
Quick think-pair-share
Whiteboard answers
Thumbs up/down pulse checks
Brainstorming lists in teams
Examples:“Okay, one minute -- turn to your partner and list every vocabulary word you can think of about ecosystems. GO.”or"Two-minute team brainstorm: How many ways could a villain realistically use geometry to take over the world?"
Bottom Line:If you’re still talking five minutes in without them doing something, you’ve lost half the room.
The Hard Truth
Yes, it’s exhausting.Yes, it feels a little unfair that we now have to compete with algorithms, cat videos, and viral dances.But it’s also an opportunity.
We know how to create magic. We know how to grab attention, build relationships, make learning sticky.We are artists of adaptation -- whether we signed up for that elective or not.
Your circus. Your monkeys. Your show.And honestly? Nobody runs it better than you.
Bonus Quick-Start Checklist
Want to build your next lesson with the 3-Second Rule in mind?Here’s your mini cheat sheet:
What's your “wait, what??” hook?
Can they move in the first 5 minutes?
Is there a problem to solve or mystery to uncover?
How can you break the talking up into doing?
Every single one doesn't have to be Broadway-worthy.But the more intentional we are, the more they will be too.